Tuesday, May 27, 2008

Promote your Website and Drive Traffic with Podcasting

Podcasting is a great online marketing tool to promote a new product/service, keep in touch with your customers, distribute news, and publish entertainment and educational content.

What is Podcasting?
Podcasting has quickly become a great technology for creatively publishing information. So what is podcasting, anyway? Podcasting is themed online audio content that is delivered via an RSS feed. The beauty of podcasting is that your intended audience can consume the information when and where they want. Through various podcasting services (iTunes, etc.) people will download the podcast and they can listen at home, at the office, in their car, or through their iPod or mp3 player while exercising or doing other activities.

Hear a Sample Podcast
Listen to a Product Promotion Podcast Demo produced by our partner Pearl Podcasting Services.

Podcasting can be used as an extremely affordable marketing tool, connecting you to clients, customers and others in your network. Podcasts can be produced very quickly allowing you to capitalize on timely events with rapid, flexible information distribution. Podcasting can also used to extend the use of already produced content and increase traffic to your website.

Ready to Get Started?
Here are some basic steps to having success with your first Podcast:
  1. Develop an interesting theme so that people will want to listen and subscribe for future Podcasts
  2. Create Podcast
  3. Inform Customers via Email
  4. Create an RSS Feed on your website to distribute your Podcast
  5. Optimize your website so interested customers will find the Podcast
  6. Submit Podcast to Podcast Directories
  7. Submit a Press Release to increase awareness and drive traffic
  8. Create feedback mechanisms so your customers can interact with you and give you feedback on your Podcast
  9. Create a schedule for regular and consistent Podcast production (i.e. daily, weekly, monthly)
Need Help Creating a Podcast?
We have a long-time partnership with Tim Anderson of Pearl Podcasting Services who can help you produce professional quality podcasts starting as low as $100 if you have your script prepared or starting at $200 if you need help producing a script. With 30 years of broadcasting experience, Pearl Podcasting Services is committed to the highest level of customer service and helping you achieve your marketing goals with this cost-effective, cutting edge method of online technology. Contact Tim Today at Tim@PearlPodcasting.com or (888) 657-9776.

Need Help Distributing or Marketing your Podcast?
Contact Blast Advanced Media's Solution Director, Charles Davis, at (888) 252-7866.

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Friday, May 23, 2008

The Importance of Web Site Content in a Redesign

Looking at a redesign of your web site entails not only the look and feel of the site, but, to be done right, should include your content as well.

Many businesses fail to take into account how much time needs to be devoted to writing content for their web site. Because running your business is first and foremost, it is imperative that you plan ahead when preparing to rewrite your content. Planning to redesign your site and revise the content later can increase the cost of the project over time and make your new website ineffective. One of the most important aspects of your preparation for redesigning your site is reviewing your current content (or lack thereof) and formulating a plan to update and make this content work towards your company's ultimate business goals. Using existing content or omitting content simply because you don't have the time to write it will affect the effectiveness of the site and the potential return on your investment.

Consider if you will realistically have the time and / or resources to redevelop your content before beginning the design process. If you think you won't have the time to do it right or you just don't think you can write well, then hire it out. Keep in mind though, this is your business - who knows it better than you? Who knows how to sell it better than you? You don't want to cut corners when it comes to content if you expect your website to live up to expectations.

As we have discussed before in our article Web Design For Credibility, when someone first arrives at your web site they immediately form an opinion of it and you have a small window of opportunity to capture their attention. A good portion of their opinion is formed based on the design, however, the content of your website makes a big difference as well. If the content of your site is useful, relevant and well organized for the reader you stand a better chance of converting those visitors into real leads. What you say and how you say it is an important aspect of quality content. This means short sentences that make sense, and content that solves a problem or answers a question.

So plan ahead and don't start your redesign process without making sure you will have time to devote to writing effective content for your sexy new site. We help our clients ensure that their content is effective in Information Architecture, for SEO and for their online marketing goals. If you think quality first and quantity second you can build a website that provides your visitors a satisfying experience and have them coming back to see what new content you have added over and over.

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Launch of The New Blast Advanced Media Web Site

The address is the same (www.blastadvancedmedia.com), but Blast Advanced Media has changed the look and feel of its corporate website. We have added new features and content to make it an even better resource for anyone interested in working with or gathering more info about Blast Advanced Media web development and online marketing services.

With the launch of our new site, we wanted to make it accessible and appeal to a wider audience. We have expanded our portfolio to showcase the variety of projects we take on here at Blast, the unique solutions we have provided for our clients and the impressive results our clients have achieved while working with Blast. We've also added new features to make it easier for us to keep you informed on the latest happenings at Blast and more changes are coming soon so check back often for updates on our newest services, products, features and projects.

About Blast Advanced Media
Blast Advanced Media, a leading provider of online marketing, web development, eCommerce, interactive and creative web site design solutions, has been in business since 1999. Since then, they have experienced ever-increasing growth and a growing list of satisfied clients including some of the nation’s top companies, such as Hewlett-Packard, Lennar Corporation, Pulte Homes, Reynen Bardis Communities, Lockheed Martin, Brocade, Marvell, SYSCO Foods, Kaiser Permanente and Wells Fargo.

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Monday, May 5, 2008

.net Magazine Features Sacramento Web Site Design


We were recently recognized by .net magazine, a globally recognized magazine focused on the latest trends in web design and development, for our work on the Roseville Health & Wellness Center web site redesign. Here's what they had to say:

"Neat, accessible, fast loading and intelligent - that's Roseville Health and Wellness Center's website. It has the kind of flair and graphical polish that many a CSS website misses, yet manages to be packed with content and photos without looking cluttered or throwing up error messages in W3C tests. Blast Advanced Media are old hands at this type of site, producing dozens of equally impressive standard-based beauties, but Roseville's colour palette and treatment of the photos are uncommon and make it an instantly recognisable visit. Roseville must be chuffed with the quality here, and there will be no need to change the design for years to come."





Visit the Roseville Health & Wellness Center Website
Visit the .net Magazine Website

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