As you consider the next web development or marketing project your company plans to undertake, the above question may be foremost in your mind - it may even be the main criteria you use to qualify potential bidders. When shopping for quotes most times a client's first question will be "how much does a web site cost?".
This is much like walking into a car dealership and asking how much a car costs. Which car? With what features? You may find what you are looking for at two different places for a minimal difference in price but one dealer may upgrade the wheels, the other may throw in air conditioning. Which is a better deal? Well, do you live in Alaska or Arizona - it all depends on your needs and your perspective of what is important.
A web site can be just a web site, but if you really assess your businesses needs it can be so much more. When the focus of building your web site becomes meeting customer needs, improving the qualities of your brand and bringing them to life online through design, content, and functionality, "How much does a web site cost?" becomes "How much of an investment should we make to achieve our businesses goals?"
For your clients, a website can provide a compelling, interactive experience with your brand, product or message - at a very affordable price by comparison to alternative forms of marketing such as television, radio or print. It's online marketing. It's advertising 24 hours a day, 7 days a week, 52 weeks a year. Advertising that your customers can control and influence in some cases. Only through online marketing are your customers able to directly interact with your brand and every interaction your customer has with your brand can provide your business with valuable insight into their needs, habits, concerns and suggestions. In the long run, the investment in your online marketing can pay off in improved customer loyalty, greater brand awareness and a healthy bottom line.Labels: online marketing, Web Strategy
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