Case Study: Lennar Corporation

Challenge:
Create distinction and one-on-one marketing opportunities in an increasingly aggressive regional home buyers market. The web site's primary goal was "conversion" or turning visitors into active leads and "members" in a customized portal, giving them a personal experience that allowed them to participate in the entire homebuying process, which includes finding, buying and living in their new home.


Solution:
We delivered a data base-driven content management system that integrated with our client's existing systems and processes. The web site experience was framed around a "Find, Buy, Live" concept. The end result was a localized, lifestyle-focused website that provides extensive personalization for home buyers in all stages of the sales cycle.

The success of our efforts is proven by the fact that visitors are creating personal accounts at a high conversion rate and are utilizing the site in all three stages of the process. Users are visiting the site multiple times a day and from different locations.

Services:
CONTENT MANAGEMENT, CUSTOM APP DEVELOPMENT, ASSET DESIGN, FLASH, CSS

Labels: Case Studies, Web Strategy